Personalizing Direct Mail vs SEO

Personalizing Direct Mail vs SEO

Direct mail and SEO are similar in several ways, but also vary in effectiveness for different reasons. Direct mail that's personalized can be highly effective to more product based businesses, while SEO will help your business online with organic searches. Although,...

Is Marketing Online Worth It?

Is Marketing Online Worth It?

This question does not have a generic answer. It really depends on a great deal of criteria that builds up to either a yes or no. Here's a bit of that criteria to consider before you begin marketing online. Who is my target market, and are they searching for my...