So you’ve created a website for your business or organization, you’ve published it, and now you need that foot traffic. Where do you get them from? Well, most people will find your website through a search engine (most likely Google). Here are some Search Engine Optimization tips about how to get your website to the top of the search results.
When setting up your site for SEO, utilize synonyms for your target keyword(s). Search engines are generally smart enough to identify synonyms and will put more weight on your page if you have more occurrences of the keyword, while you avoid the detracting effect of keyword stuffing.
When setting up a page for SEO, evade setting up text or links to manipulate search engines. For example, text that is the same color as the page background, text that is invisibly tiny, or links that are only a few pixels wide, will set off alarms at the search engine. These “black hat” methods can get your site banned entirely from the listings.
When setting up your site with SEO, be aware of how search engine crawlers view your page. For example, while using images for navigation links may look attractive to human viewers, it will hurt your search engine rankings. Your rankings, and your reputation for users with accessibility issues, will be increased if you use primarily text or at least provide a text alternative for image links.
To increase your website or blog traffic, post it in one place (e.g. to your blog or site), then work your social networking sites to build visibility and backlinks to where your content is posted. Facebook, Twitter, Digg, and other news feeds are great tools to use that will significantly raise the profile of your pages.
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