Direct mail and SEO are similar in several ways, but also vary in effectiveness for different reasons. Direct mail that’s personalized can be highly effective to more product based businesses, while SEO will help your business online with organic searches. Although, results depend on several factors outside of your industry as well. Here are some tips on how to get started with either, and what to expect moving forward with your marketing strategy.
Who does SEO target?
Primarily, SEO targets already looking for your service or products through keyword targeting and formulaic analytics. With this additional attention, you’ll see more consistent results and better ranking over time. However, like working out in the gym, SEO takes time to see results. This is where direct mailers can attain more business more aggressively.
Direct mailers that are personalized
Direct mailers by virtue just operate under the law of averages. If you are able to hit a high volume of homes and get enough eyes on your product or service, you’ll get results.
Which is most effective for my business?
With a strong offer for a product or service, you’ll likely get some strong return on your mailers if they’re personalized effectively. However, these will vary a great deal between your industry and others. Take that into account beforehand. Does it work for others in my industry? Am I able to contribute an effective budget to marketing to get results?
Your budget shouldn’t just be what you can afford, but what is a realistic budget to get results with.
If you are considering either route to get more results for your business, we’d love to help. Give us a call today to learn more. There, we can assess your current business plan and how you’re getting results. Then, we’ll know which route is best to take moving forward with a brand new strategy. We’re looking forward to hearing from you and going into more detail soon!
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