Is Marketing Online Worth It?

This question does not have a generic answer. It really depends on a great deal of criteria that builds up to either a yes or no. Here’s a bit of that criteria to consider before you begin marketing online.

Who is my target market, and are they searching for my service?

This will determine whether or not it’s viable in your position. Consider here where you brick-and-mortar location is, how many people are searching for the service in that area, and whether or not they are your target market. Then, you can decide if it’s worth it with assistance from a specialist to look over the analytics with you.

Am I looking for more business or simply online exposure?

After you know people are looking for your service, then you can decide how you’re going to pursue them. Are you going to aggressively pursue lead generation, or build up online exposure? In either case, they’ll build your business up for the long term growth it needs online. In the best case scenario, you can do both. However, what usually holds businesses back from doing both is budgeting.

For consultation on your budget, who you should be targeting, and what your marketing goals are, give us a call. We can ensure your needs are met in terms of marketing education, as well as setting realistic goals.