Every Door Direct Mail (EDDM) is a cost-effective and targeted marketing strategy offered by the United States Postal Service (USPS) that allows businesses to reach a specific geographic area with their promotional materials. EDDM is particularly useful for local businesses looking to connect with potential customers in their immediate vicinity.
Here’s a step-by-step guide on how to effectively use Every Door Direct Mail:
1. Define Your Target Area: Before you start, identify the specific neighborhoods or areas you want to target with your EDDM campaign. Consider factors such as demographics, proximity to your business, and the characteristics of your ideal customers.
2. Design Your Mail Piece: Create an eye-catching and compelling mail piece that highlights your products, services, or promotions. Keep the design simple, engaging, and reflective of your brand. Make sure to include your business’s name, contact information, and a clear call to action.
3. Choose Your Mail Size and Type: EDDM allows you to choose from various mail sizes, including postcards, flyers, and brochures. Select a size and type that suits your message and budget. USPS provides specific guidelines for EDDM mail pieces, so make sure to adhere to their requirements.
4. Determine Your Distribution Quantity: Calculate the number of mail pieces you’ll need based on the size of your target area and the number of households or businesses you want to reach. These tools can help you estimate the quantity required.
5. Visit the USPS Website: Visit the website and use their online mapping tool to identify and select your target delivery routes. This tool will provide you with the necessary information, including the number of addresses in each route.
6. Prepare Your Mail Bundle: Once you have your mail pieces ready, bundle them in stacks of 50 to 100 pieces. Each bundle should have a facing slip with information about the route, quantity, and mail piece details.
7. Complete the Required Paperwork: Fill out the appropriate EDDM paperwork, including the facing slips and USPS forms. You can drop off your mail bundles at your local post office or arrange for USPS to pick them up.
8. Monitor and Evaluate: Track the performance of your campaign by monitoring response rates and analyzing customer feedback. This will help you assess the effectiveness of your strategy and make necessary adjustments for future campaigns.
Every Door Direct Mail is a powerful tool for local businesses to reach potential customers directly and efficiently. By carefully planning your target area, designing a compelling mail piece, and following the USPS guidelines, you can create a successful EDDM campaign that drives engagement and boosts your business’s visibility within your community.
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