To successfully start email marketing mailing campaigns, you need a mailing list of customers and former clients that have worked with you in the past. There are fantastic strategies to build this up, but it has to be organic. Buying mailing lists is risky and ineffective.
Always a Bad Idea to Buy an Email Marketing Mailing List
Buying an email list puts you at risk for a ton of different actions to be taken against your business. Since you’ll be flagged far more often for spam with random emails, this diminishes your digital business presence. Your email can end up getting blacklisted, you’ll lose out on business, and can even put your domain at risk.
Start a Newsletter With Current Clients Instead
Newsletters with consenting client reciepents of your emails is a far better strategy. You can directly communicate special offers, limited-time items, seasonal services, etc. There’s no shortage of opportunities with newsletters.
Start Small!
Just because you’re starting a newsletter doesn’t mean it has to be a weekly part of your business. You can start off monthly if that’s all the time you have, and slowly pick up as you get more traction and can allocate more time to the campaign.
Stay Consistent
When you stay consistent with your newsletter, you’ll grow your business quickly. Overall, consistency is the foundation of getting any sort of engagement through marketing. You cannot expect one random email, flier, or call to grow your business. Consistency is key.
Fantastic Return on Investment
One of the best aspects of email marketing campaigns are the return on investment you see. Since the campaign itself takes minimal content, reaches thousands, and is quick to create, you can grow your sales margin massively.
Call Us Today!
Overall, to get started, give us a call today to learn more. We’ll install our best email marketing habits in your business when we start growing with you. Today, we’re really looking forward to speaking with you!
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